Why do type foundries invent new fonts?

Steven Heller writes in the The Atlantic about type foundries and their desire to come up with new fonts. It is a fun piece to read with the memorable quote: “‘Why do we need new music, new cars, new clothes?’virtual reality glasses In fact, type has become part of today’s digital and cultural consumerism. A fashion analogy works here. ‘Let’s be honest: You buy the Prada suit because the model looks so good in it,’ Roat says. ‘We try to make beautiful things with our fonts for the same reason.’”